OUR STORY
Family-Owned Roofing in Minocqua, WI
Lakeland Roofing Has Served Northern Wisconsin Since 1975
About Lakeland Roofing
Lakeland Roofing is a family-owned and operated business with deep roots in Wisconsin’s Northwoods. Founded in 1975 by Thomas Wipperfurth, our company has been built on the values of honesty, hard work, and quality craftsmanship. From a young age, Brad and Todd Wipperfurth worked alongside their father, learning that every roof should be installed with pride and every customer treated with respect.
For over 50 years, we have remained committed to providing homeowners with exceptional roofing services at fair, competitive prices. We believe that quality should never be compromised, and we pay close attention to every detail—from the first inspection to the final cleanup.
As members of the communities we serve, we take great pride in earning the trust of our neighbors. Our reputation has been built one roof at a time through dependable workmanship, integrity, and outstanding customer service.
At Lakeland Roofing, we’re more than just a roofing company—we’re a family dedicated to protecting yours. We look forward to continuing our tradition of quality roofing throughout the Northwoods for generations to come.
CREDENTIALS & COVERAGE


CertainTeed and GAF Certified Installation Backed by Full Insurance Coverage
Lakeland Roofing is both a CertainTeed Certified Installer and an GAF Certified Installer, and we are fully insured on every job. These credentials are not just labels — they represent manufacturer-vetted training, access to enhanced product warranties, and a level of accountability that protects you as the property owner from start to finish.
What CertainTeed and GAF Certifications Mean for Your Roofing Project
CertainTeed Certified Installer
CertainTeed certification means Lakeland Roofing has met the manufacturer's standards for proper shingle installation. Homeowners gain access to SureStart Plus warranty coverage and the confidence that comes with a vetted, manufacturer-approved installer handling their roof.
GAF Certified Installer
GAF certification means Lakeland Roofing has met GAF requirements for professional roofing contractors, including applicable licensing and insurance standards. GAF-certified contractors can install qualifying GAF roofing systems and offer enhanced warranty options that are not available through non-certified contractors. This gives homeowners added confidence in the materials, installation, and warranty protection for their roofing project.
Fully Insured
Full insurance coverage means you bear zero liability for on-site incidents. Lakeland Roofing carries both workers' compensation and general liability insurance, protecting you as the homeowner or business owner throughout the entire project.
HOW WE WORK
The Lakeland Roofing Process: From Free Estimate to Finished Roof
Working with Lakeland Roofing is a clear, predictable process. No surprises, no pressure — just a thorough professional assessment followed by honest recommendations and quality work carried out by our own experienced team.
Step 1 — Free Inspection & Estimate: The process starts with a no-cost, no-obligation on-site inspection. A Lakeland Roofing team member assesses the current roof condition, identifies any problem areas, and provides a clear written estimate—all at no charge before any work is scheduled.
Step 2 — Honest Recommendation: After the inspection, we give you a straight answer. If repair is the right call, we say so. If the roof has reached the end of its useful life and replacement makes more sense, we explain why. You get the facts, not a sales pitch.
Step 3—Scheduled Project Start: Once you approve the estimate, we schedule the crew and show up when agreed. Materials are sourced from certified manufacturer programs, and the work is performed by Lakeland Roofing's own team—not subcontractors.
Step 4 — Clean Completion & Follow-Up: Every job ends with a thorough site cleanup and a walk-through to confirm you are satisfied with the work. After the job is done, we remain reachable for any follow-up questions you may have.
COMMON QUESTIONS
Answers to Common Questions About Lakeland Roofing
These questions reflect what property owners across Northern Wisconsin most often ask before hiring a roofer. All answers are direct and complete.
How long has Lakeland Roofing been in business?
Lakeland Roofing has been in business since 1975 — over 51 years serving homeowners and commercial property owners across Northern Wisconsin. Founded as a family-owned operation in Minocqua, WI, the business has remained locally run and owner-operated through five decades of roofing work in the Northwoods region.
Is Lakeland Roofing a certified roofing installer?
Yes. Lakeland Roofing holds both CertainTeed Certified Installer and GAF Certified Installer credentials. These certifications confirm that the team meets manufacturer standards for proper installation techniques and gives customers access to enhanced manufacturer warranty programs not available through non-certified contractors.
Does Lakeland Roofing offer free estimates?
Yes. Lakeland Roofing provides free, no-obligation estimates and free roof inspections for both residential and commercial customers. A team member visits the property, assesses the roof condition, and delivers a written estimate at no cost before any work is scheduled or approved.
Is Lakeland Roofing fully insured?
Yes. Lakeland Roofing is fully insured, carrying both general liability and workers' compensation coverage. This means that if anything unexpected occurs on your property during the project, you as the homeowner or property owner bear no financial liability for on-site incidents or injuries.
What makes a family-owned roofing company different from a larger contractor?
A family-owned roofer like Lakeland Roofing means the same experienced team handles your project from estimate to completion — no subcontracting, no crew turnover mid-job. Decisions are made by people with a direct stake in the community, which typically means more accountability and a stronger interest in long-term customer relationships.
Get Your Free Roof Estimate in Northern Wisconsin
Residential and commercial property owners across Northern Wisconsin are welcome to reach out to Lakeland Roofing for a no-cost, no-obligation estimate or inspection. Our team is local, fully insured, and ready to assess any roofing project—big or small.

